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Thursday, January 31, 2008

Companies: don't blog if you can't keep it up!

Take, for example, Adpinion. An interesting new startup where readers rate the ads they see on websites, so the adverts served to them become more and more relevant -- clever stuff.

However Adpinion has started a blog called Button of Judgement (named after the thumbs up/thumbs down button on their ads). In three days this January they made three (good) posts, and then nadda, nothing, zip. That doesn't inspire confidence in their product! How can I trust them to maintain their service, when they can't even maintain their own blog?

I found Adpinion through Paul Stamatiou, who writes a great nerd blog.

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