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Friday, March 23, 2007

Why Apple TV will be a success

Apple TV will work because people buy it and plug it in, and it “just works”, in the same way the iPod “just works” with iTunes. It is to watching video via the internet what the iPod is to listening to music via the Internet.

It’s a shame that Microsoft, for all the fantastic work they do, don’t get this. They did briefly license Media Center Extenders but they’ve all gone now. They *should* develop a simple WiFi box that just automagically hooks into WMP11 on _any_ computer, but of course that wouldn’t drive sales for Vista Premium...

Mind you, it would be nice if iTunes Europe had some decent content - as yet, no TV shows and no movies.

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