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Monday, February 12, 2007

Barack Obama embracing the internet

Senator Barack Obama is doing some very smart things with his website. His announcement video is said to be the best filmed, and having a high-quality video can only leave a good impression in viewer's minds. He prominently promotes his videos on his site - making sure Firefox and Apple users have alternates if needed - but also has a YouTube channel, so people can embed his videos in other sites too. Neat.

But perhaps the most interesting part of his site is the social network. This enables supporters to do all the usual social network things - establish a profile, make connections with other people, plan events (not to mention doing fundraising!). This is surely a very powerful way to gain and mobilise supporters.

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