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Monday, September 11, 2006

Online DVD rental's dirty little secret

You read the shiney website. Sign up eagerly to the free trial. And the DVDs start coming in - just the ones you wanted!

Then the free trial runs out and you start paying. And the DVDs still come in - they just tend be the ones way down your list. "But it won't be long until a DVD near the top of my list comes in!", you think.

Oh, it will be. Just read the reviews. It's the same story across all the services: they reserve the top DVDs for new sign-ups, and as soon as you're a paying customer the completely degrade your service.

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