Monday, September 11, 2006
Online DVD rental's dirty little secret
You read the shiney website. Sign up eagerly to the free trial. And the DVDs start coming in - just the ones you wanted!
Then the free trial runs out and you start paying. And the DVDs still come in - they just tend be the ones way down your list. "But it won't be long until a DVD near the top of my list comes in!", you think.
Oh, it will be. Just read the reviews. It's the same story across all the services: they reserve the top DVDs for new sign-ups, and as soon as you're a paying customer the completely degrade your service.
Then the free trial runs out and you start paying. And the DVDs still come in - they just tend be the ones way down your list. "But it won't be long until a DVD near the top of my list comes in!", you think.
Oh, it will be. Just read the reviews. It's the same story across all the services: they reserve the top DVDs for new sign-ups, and as soon as you're a paying customer the completely degrade your service.